Beyond the glitter: Ngoc Doan’s visionary voyage in high-value jewelry design

Designer Ngoc Doan, founder of Leman Jewelry, is known for her "million-dollar" jewelry pieces and professional expertise from GIA (USA). With a special love for diamonds, the designer has built her own brand in Vietnam, where she creates unique and precious designs.

Designer Ngoc Doan

In the glittering realm of jewellery design, Ngoc Doan’s name sparkles brightly, often linked to her awe-inspiring high-value creations. Yet, her luminous reputation casts a far wider glow than this singular brilliance. Ngoc Doan is celebrated for her distinctive artistic voice, honed through rigorous training at the prestigious Gemological Institute of America (GIA). Her exceptional creativity and refined aesthetic sensibility set her apart as a true artisan in her field.

Ngoc Doan’s path through the world of precious gems and metals reads like a tale of passion and destiny. After immersing herself in the depths of knowledge at GIA in the United States, she dedicated four years to honing her craft within the institute. Then, she made the bold choice to return to her homeland, Vietnam. Leaving behind the security of an established position, she embarked on a journey to build her legacy from the ground up. This decision, though fraught with challenges, was akin to following a “destined calling.” Upon her return, Ngoc Doan wove together the golden threads of her GIA experience with the rich tapestry of her family’s traditional business acumen, giving birth to the exquisite entity that is Leman Jewelry.

In Ngoc Doan’s world, diamonds transcend their role as mere artistic mediums, becoming instead a wellspring of deep-seated passion. This fervent love propels her beyond the mundane realms of business management and brand strategy, igniting a higher purpose. With unwavering dedication, she seeks to adorn Leman with diamonds of rare beauty and exceptional value, each gem imbued with the vibrant essence of youth and the promise of prosperity.

Ngoc Doan shares the universal dream of artists and designers: to craft legacies that defy the passage of time. As a proud Vietnamese designer steering a homegrown brand, she has unveiled a collection of exquisite, high-value jewellery sets that resonate deeply within the domestic market. Each piece bears the indelible imprint of her artistic soul, leaving an enduring mark on the industry. Though naturally reserved—often retreating from the spotlight and receiving accolades with quiet humility—Ngoc Doan finds her voice through these magnificent creations. In the glittering facets and elegant designs, she allows the diamonds to become her emissaries, articulating with crystal clarity the depth of her emotions and the breadth of her artistic vision.

Designer Ngoc Doan captivated audiences with her collection The Voice of Nature a testament to her artistic prowess and visionary spirit.

April 2024 marked a pivotal moment for Vietnamese jewellery as Ngoc Doan and Leman Jewelry graced the prestigious Salon Deluxe Vietnam exhibition. Standing proudly as the sole Vietnamese brand among international luminaries like Mikimoto and SwissDiam, Leman Jewelry unveiled the rich tapestry of Vietnamese craftsmanship to the world. At this grand stage, Ngoc Doan unveiled The Voice of Nature,  a collection that reached new heights with a breathtaking diamond piece valued at over 10 billion VND. The Voice of Nature is more than mere adornment; it’s a crystallized ode to our intrinsic bond with the earth, the vast oceans, and the myriad beauties that envelop our existence. Through this collection, Ngoc Doan weaves a verdant message, a reminder of our responsibility to the world around us.

Each creation born from Ngoc Doan’s imaginative mind and skilled hands carries its own unique narrative, a story whispered in facets and curves, imbued with a touch of romance. Her extraordinary gift lies in her ability to make diamonds eloquent, each piece speaking volumes without the need for words. This alchemical transformation of gemstones into storytellers is perhaps why acquiring a Leman Jewelry piece transcends the act of mere purchase. Instead, it becomes an investment in enduring art – unique, one-of-a-kind masterpieces that pulsate with their own life force and carry tales waiting to be discovered.

Embark on a journey through dreams: The Dream Captured collection awaits at Leman Jewelry’s enchanting exhibition

At Leman Jewelry, a captivating exhibition unfolds, showcasing the Dream Captured collection. This exquisite assemblage features designs crafted from the rarest of blue diamonds, those elusive gems that symbolize peace, prosperity, and unparalleled luxury. Blue diamonds, a scarcity among their crystalline brethren, comprise but a fraction of the white diamonds that typically adorn our world.

Designer Ngoc Doan’s visionary exhibition extends beyond the realm of jewels, intertwining the brilliance of diamonds with the rich tapestry of artisanal heritage. In a harmonious collaboration, the collection stands alongside two venerable brands steeped in artistic tradition: the refined Girori 1735 porcelain are distributed by La Maison Chouette and the bespoke creations of Handpick Furniture. This inspired union weaves together iconic traditional artistry with the serene dreams embodied in diamonds, creating a mesmerizing dialogue between the timeless and the contemporary, the enduring and the romantic.

The name Leman itself evokes images of a quaint, picturesque town nestled on the Franco-Swiss border, infusing the brand with an inherent sense of romance. Stepping into Leman Jewelry transports you into this enchanting atmosphere. The space, meticulously curated by designer Ngoc Doan herself, envelops visitors in an ambiance of beauty, attention to detail, and understated elegance. Here, amidst the glittering treasures and refined surroundings, one cannot help but feel a sense of belonging in this world of exquisite craftsmanship and timeless allure.

Explore the exhibition by Designer Ngoc Doan

Leman Jewelry

Address: 201 Ly Tu Trong Street.

Ben Thanh Ward, District 1, Ho Chi Minh City, Vietnam.

 Harper’s Bazaar Vietnam