Ms. Sally Moussa, C.DAM and CHATS’ creative director – Cường Đàm, and Ms. Deema Al Asadi, celebrating Cường Đàm’s win as the Fashion Designer of the Year at Harper’s Bazaar Star Awards 2025.
Harper’s Bazaar Star Awards 2025 concluded with a constellation of unforgettable moments, celebrating creativity, individuality, and style.
This year’s edition not only brought together Vietnam’s most influential figures but also welcomed two distinguished international guests – Sally Moussa Hajjar and Deema Al Asadi – as award presenters. They graced the event in creations by Creative Director Cường Đàm, newly crowned Fashion Designer of the Year, embodying the evening’s Secret Blooms dress code with refined elegance in pristine white. Their presence symbolized a graceful intersection between Vietnamese and Middle Eastern fashion.
Sally Moussa Hajjar
Sally Moussa Hajjar, Managing Partner at HuManagement, is regarded for her thoughtful leadership and strategic vision within the Middle Eastern business and creative landscape. Renowned for her ability to bridge talent, culture, and commerce, Sally has elevated HuManagement into one of the region’s leading agencies, working with international luxury brands.
With a strong foundation in media, fashion, and the arts, she continues to pioneer cross-cultural connections, introducing Middle Eastern creativity and talent to the global stage.
At the event, she took the stage to present the Rising Star of the Year award to Vietnam’s brightest young talents, including LyHan and Gemini Hùng Huỳnh. Her look – a modern, elegant ensemble with a hint of theatrical flair – made a lasting impression.
On a familiar suit silhouette, the outfit achieved maximum visual impact through impeccable symmetrical tailoring and the artful interlacing of a sheer chiffon cape fastened by metallic buttons. These soft, flowing panels cascaded gracefully from her shoulders, creating a sense of movement and a striking contrast with the structured bodice.
Deema Al Asadi
Meanwhile, Deema Al Asadi, the Dubai-based fashion and lifestyle influencer, exudes a modern yet timeless femininity through her refined aesthetic and evocative storytelling.
Known for her collaborations with global brands, Deema has become a muse for contemporary Middle Eastern elegance, inspiring millions of women through her distinctive voice and visual identity.
Choosing a mock-neck maxi dress with exquisite pleating, Deema embodied the enduring feminine power that defines both CHATS and C.DAM. She appeared on stage alongside one of Vietnam’s most acclaimed directors, Victor Vũ, to present the Actor of the Year award, honoring some of the nation’s most beloved names in film, television and web dramas: Tuấn Trần, Võ Tấn Phát, and Mạnh Trường.
The appearance of Sally Moussa Hajjar and Deema Al Asadi at the Harper’s Bazaar Star Awards 2025 not only celebrated Vietnam’s creative spirit but also sparked a dialogue between two regions united by artistry, grace, and cultural depth.
Together, they remind us that beyond geographical borders, women across the world share a common language: One of elegance, confidence, and quiet strength, expressed beautifully through fashion.
Harper’s Bazaar Vietnam
