 Model: Heidi Wong. Photo: Reinhardt Kenneth. Shirt, VEGAN TIGER @vegan_tiger. Corset, 0770 @_0770_. Skirt, Hà Linh Thư @halinhthu. Earrings, Atra Nova by Sheila B @atranova_by_sheilab. In this Harper’s Bazaar Vietnam exclusive, social media sensation and “Horror Queen” Heidi Wong collaborates with renowned creatives Reinhardt Kenneth and Gina Kim Park. Together, they bring to life a visual story inspired by Asian horror cinema, manga, and mythology, seamlessly blending terror with elegance.  Hair dress, Margarida Feijão @anamargaridafeijao. Hair shoulder piece, Sara Rose @sararose.shop. Skirt, Lika @lika.in. Boots, Sara Rose @sararose.shop. Heidi Wong, a multi-platform influencer across TikTok, Instagram, and YouTube, has captured a massive following through her unique ability to fuse horror with art, poetry, and modern storytelling. Recently recognized as the only horror creator on The Hollywood Reporter’s Creator A-List, Heidi speaks to Harper’s Bazaar about the inspiration behind this exclusive shoot.  Hair dress, Margarida Feijão @anamargaridafeijao. Hair shoulder piece, Sara Rose @sararose.shop. Skirt, Lika @lika.in. Boots, Sara Rose @sararose.shop. “Nothing comes as close to representing who I am than Asian horror,” Heidi shares. “I loved drawing from iconic Asian horror movies to create this world. I’d say I’ve given the horror fans a good dose of easter eggs.” Nods to horror classics are woven into the editorial: Oh Dae-Su’s hammer from Oldboy appears reimagined as a yellow stiletto, Lilico’s blue butterflies from Helter Skelter flutter around a crimson gown reminiscent of Mima’s from Perfect Blue.  Headpiece, OTT @ottdubai. Top, Georgina Jewelry @georginajewelryofficial. Blazer, Cristallini @cristallini_official. Trousers, Francesca cottone @francescacottone.official. Gloves, Uncuffed Leather @uncuffedleather. Hat, Free People. Boots, United Nude @unitednude. Reinhardt Kenneth, who shares a deep connection to the horror genre, reveals how meaningful this project was for him. “Growing up in Indonesia, horror has always been a staple of our cinema and culture. Getting to embrace that through high fashion with such incredible creatives has been a true joy,” Reinhardt tells Harper’s Bazaar. “I knew immediately Heidi was the perfect muse. She truly is the scream queen fit for this role.”  Headpiece, Asta Razma @astarazma. Lace headband, Aunt Funkys Closet @auntfunkyscloset. Dress, Sixdo @sixdovn. Gloves, Asta Razma @astarazma. Earrings, Veronica Tharmalingam @veronicatharmalingam. Chocker, 0770 @_0770_. This editorial honors iconic scenes from beloved Asian horror films, including Ju-On: The Grudge (2002), Ringu (1998), Audition (1999), Incantation (2022), Perfect Blue (1997), Helter Skelter (2012), Battle Royale (2000), Oldboy (2003), Dumplings (2004), Thirst (2009), Tokyo Gore Police (2008), One Missed Call (2003), and White: Melody of Death (2011). The visual narrative also pays homage to celebrated Japanese horror manga artist Junji Ito, reimagining his iconic creations—Tomie, The Hanging Balloons, and Uzumaki—through a high-fashion lens. Each reference infuses Heidi Wong’s chilling charisma with the cinematic allure of Asian horror, offering fans both a breathtaking homage and an otherworldly fashion experience that only The Horror Queen could raise from the dead.  Dress, Victor Puglielli @hausofpuglielli. Lace top and gloves, Karolina’s Kingdom Spain @karolinaskingdom. Skirt, Genesis @genesis_______________. Headband, Kenneth Barlis @realkennethbarlisofficial. Earrings and ring, Pavé The Way Jewelry @pavethewayjewelry. Boots, Chan @chan.artwear.  Dress, ArDa Desing Shop @arda.designshop. Blazer and skirt, Rafik Zaki @rafikzakidesigns. Necklace and earrings, Tova Jewelry @tovastore. Boots, United Nude @unitednude. Yellow heels, Ricagno @ricagno_.  Dress, Joana Almagro @joanaalmagroofficial. Corset, Diana Couture @dianamputri. Gloves, Kenneth Barlis @realkennethbarlisofficial. Headpiece, Shandar Accessories @shandar_accessoriesph. Head chain, The Archives & Showroom Private Collection @thearchshow. Earrings, Tova Jewelry @tovastore.
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Harper’s Bazaar Vietnam
