Suni Ha Linh, CONGB switch up their style with Onitsuka Tiger

Suni Ha Linh wears: WS Knit Top and Skirt, MEXICO 66 SD sneakers. CONGB wears: Knit Top and Knit Pants, MEXICO 66 SD sneakers. All from Onitsuka Tiger

Fashion and music always go hand in hand. History has shown that some of the most experimental figures in fashion were musicians, those who actively seek newness and promote the mindset of being different. Vietnam, too, is embracing a new generation of artists who are challenging traditional stereotypes and encouraging self-expression among their peers.

Onitsuka Tiger, the Japanese fashion brand beloved by urbanites, is known for its ability to deliver practical, comfortable yet fashionable designs that effortlessly meld with diverse fashion sensibilities. Vietnamese singers Suni Ha Linh and CONGB exemplify the spirit of Onitsuka Tiger: Young and energetic, assured of their personal flair yet always ready to experiment with new, inventive styles.

Suni Ha Linh and CONGB: Young artists who fearlessly push boundaries in both the realms of music and fashion

Suni Ha Linh wears: WS Knit Dress, Socks, MEXICO 66 SD sneakers. CONGB wears: Padded Coach Jacket and Pants, MEXICO 66 SD sneakers. All from Onitsuka Tiger

Suni Ha Linh is known for her sweet and mellow ballads, therefore she is also often associated with feminine fashion style. However, in this collaboration with Onitsuka Tiger, she surprised her fans with a unique, striking, and dynamic appearance.

Reflecting on this change, Suni Ha Linh expressed her desire to showcase new facets of herself to the public, especially as she is preparing for her comeback in music after a four-year hiatus.

“While the feminine image has been my long-time pursuit, I believe it only represents a part of my personality. Looking ahead, I plan to reveal other sides of myself to the audience. This photoshoot symbolizes the beginning of my transformation.”

Suni Ha Linh wears: WS Knit Dress, Socks, MEXICO 66 SD sneakers. All from Onitsuka Tiger

Talking about Onitsuka Tiger’s designs, the singer emphasized that they align with her personal taste. The brand’s fusion of modern and classic aesthetics exudes a fresh and captivating energy, which Suni is eager to explore and express further through her fashion style and musical sensibilities in the future.

Meanwhile, CONGB, who burst into stardom while participating in the popular South Korean reality competition show Boys Planet 999, effortlessly embodies the spirit of Onitsuka Tiger. As an ambitious Gen Z, CONGB possesses a remarkable fashion sense, characterized by youthful, dynamic, and sporty elements that align seamlessly with the Japanese fashion label.

CONB wears: Knit Top and Knit Pants, Socks, MEXICO 66 sneakers. All from Onitsuka Tiger

After returning to Vietnam to continue pursuing his artistic passion, CONGB opened up about his aspirations to develop both in the fashion and music domains. In his own words:

“I believe fashion plays a crucial role in music. As a singer, creating a distinctive style not only demonstrates a good sense of image but also reflects respect for the audience.
With this mindset, I always prioritize selecting outfits that truly embody my aesthetics, whether performing on stage or going about the daily life. I have been deeply impressed by the designs of Onitsuka Tiger, finding that the brand’s pieces effortlessly strike a balance between comfort and fashion, eliminating the need for excessive decision-making. To me, wearing Onitsuka Tiger feels like taking a leisurely stroll, where I can be both comfortable and stylish.”

Suni Ha Linh wears: Sweat Top, Beanie, Socks, MEXICO 66 sneakers. CONGB wears: Sweat Top and Pants, Socks, MEXICO 66 SD sneakers. All from Onitsuka Tiger

Despite the generational and age gap, Suni Ha Linh and CONGB quickly established rapport during their first collaboration. Beyond being in the the same agency, they also find common ground in their interests, both having started their artistic journeys as dancers, sharing a mutual passion for Kpop, and captivating audience on stage with charisma. Together, the pair effortlessly exuded confident energy, effortlessly showcased Onitsuka Tiger’s versatile designs.

When comfort and fashion meet

During the photoshoot, Suni and CONGB were amazed by Onitsuka Tiger’s vast collection of modern, youthful designs, and a plethora of vibrant color options. In addition to classic hues like black, white, and beige, the Japanese fashion house also boasts trendy colors like pink, pastel blue, and yellow, adorned with the brand’s iconic tiger motifs.

Suni Ha Linh wears: Graphic Tee, Knit Skirt, Socks, MEXICO 66 SABOT. CONGB wears: Sweat Top, Pants, MEXICO 66 SABOT. All from Onitsuka Tiger

Onitsuka Tiger gained popularity with its basketball shoes, establishing a reputation for creating functional footwear that appeals to young people. Throughout the years, the company has consistently unveiled modern collections that meld fashion and sports, blending cultural traditions with innovation. Notably, the striking yellow variant of the MEXICO 66 design has caused a sensation in the fashion world, and the recently introduced TIGER GRAPHIC SERIES collection draws inspiration from the brand’s iconic tiger emblem. These shoe models captivated both Suni Ha Linh and CONGB during their photo shoot, leaving a lasting impression.

Nevertheless, CONGB confessed, “When considering the weather in Saigon, I personally lean towards Onitsuka Tiger’s MEXICO 66 SABOT shoes. Its breathable structure and OrthoLite cushioning provide exceptional comfort and keep my feet cool even during long photoshoots. Moreover, the shoes do not any leave deep marks on my skin, so I almost forget I’m wearing them. I’m also deeply impressed by the newly introduced TIGER GRAPHIC SERIES collection, which includes the MEXICO 66 shoe model as well as apparel and accessories featuring captivating tiger face motifs throughout. By revitalizing the brand’s distinctive tiger emblem with a pop-art twist, the collection becomes a noteworthy highlight suitable for all styles and audiences.

MEXICO 66 sneakers from TIGER GRAPHIC SERIES

Suni Ha Linh expressed her agreement with CONGB’s remarks on the functionality and fashion of Onitsuka Tigers’s shoe models, stating:

“I’ve been familiar with Onitsuka Tiger for quite some time now and have purchased numerous shoes and dresses from the brand. What I appreciate about Onitsuka Tiger’s designs is their versatility, allowing me to effortlessly create various styles for any occasion.
Onitsuka Tiger, in my opinion, is a brand that embodies minimalism yet retains its unique originality, particularly in their shoe collections. Despite the array of colors and designs available, the brand stays true to its classic features, and the soft texture is particularly convenient for me. Therefore, I find it impossible to overlook the MEXICO 66 shoe model from Onitsuka Tiger ‘s recently unvelied TIGER GRAPHIC SERIES collection. Apart from its charming pop-art style featuring a captivating tiger motif, the shoe’s lining is crafted with OrthoLite technology, ensuring a velvety – smooth and immsensely comfortable experience. I particularly appreciate this feature as my job demands constant movement and mobility.”

Fashion is experimental and playful

Suni Ha Linh wears: WS Dress, Shoulder bag, MEXICO 66 sneakers. CONGB wears: Hoodie and Pants, Socks, MEXICO 66 sneakers. All from Onitsuka Tiger

Suni Ha Linh and CONGB have an affinity for clothing with vibrant colors. However, during the Onitsuka Tiger photo shoot, both artists stepped out of their comfort zones and embraced the contemporary minimalism reflected in the brand’s all-black outfits.

In Suni Ha Linh’s recent music video, Su map mo, she showcased a more mature, grown-up image, deviating from her usual sweet and pure persona. This change proved to be a breakthrough for the singer, as she achieved her first Top 1 Trending Music on YouTube in her career. During the photo shoot with Onitsuka Tiger, Suni Ha Linh expressed her excitement about the new style curated by stylist Nguyen Tan Thanh.

“The all-black outfit is particularly satisfying to me. I used to hesitate trying out this style, but I now believe it’s time for me to embrace change. I do have some fears since the audience is accustomed to my previous image, but I feel the need to evolve and explore new possibilities,” Suni Ha Linh shared enthusiastically.

Suni Ha Linh wears: WS Dress, Shoulder bag, MEXICO 66 sneakers. CONGB wears: Hoodie and Pants, Socks, MEXICO 66 sneakers. All from Onitsuka Tiger

Echoing Suni Hạ Linh’s viewpoint, CONGB expressed his admiration for the black outfit from the renowned fashion house, Onitsuka Tiger. “I’m really drawn to the all-black wool outfit in this photo shoot. It has a simple yet comfortable design that boosts my confidence when I wear it,” he shared enthusiastically.

After participating in the survival show Boys Planet 999, CONGB plans to pursue a solo music career. Diversifying his personal style and showing new aspects of himself to the public will greatly contribute to his future artistic endeavors as an artist.

Having won over the public with her beloved songs that showcased vibrant colors and gentle melodies, Suni Hạ Linh now desires to embark on a journey of exploration and experimentation in her upcoming musical endeavors. With the quick-witted spirit and the ability to stay ahead of trends while maintaining their unique personas, Suni Hạ Linh and CONGB will undoubtedly continue to astonish their fans with fresh elements in both music and fashion.

Suni Ha Linh wears: WS Knit Top and Skirt, MEXICO 66 SD sneakers. CONGB wears: Knit Top and Knit Pants, MEXICO 66 SD sneakers. All from Onitsuka Tiger