Talent: Ginta. Photo: Daniel Topic. Dress, Prada.
Renowned for her dazzling femininity and versatile creativity, Ginta stands as a true diva transcending music, cinema, fashion, and technology. In this exclusive interview, she unveils the promising role of technology in art, discusses her unique “Sounds of Fashion” project, shares insights on balancing tradition and innovation, and teases an upcoming groundbreaking venture that blurs the boundaries of art and technology.
Full look, Dolce and Gabbana.
HBZVN: Ginta, you are a dazzling femininity for all times, and an incredibly gifted and versatile person. Music, cinema, fashion, new technologies are equally subject to you, and you combine them into a new form of art. What technologies do you consider the most promising for translating emotions and feelings into art?
GINTA: Thank you for the kind words! In my artistic journey, I find that technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and even blockchain have immense potential in shaping the future of art.
Full look, Safiyaa.
VR and AR are not just tools for creating immersive experiences; they are gateways that enable the audience to step into a world where art and emotion are intertwined. The sensory engagement these technologies offer can evoke profound emotional responses. AI, with its ability to process and interpret vast amounts of data, including human emotions, opens up new avenues for creating personalized art experiences that resonate deeply with individuals. Furthermore, blockchain technology, particularly with its application in NFTs (Non-Fungible Tokens), has revolutionized the way we perceive ownership and authenticity in digital art. This combination of technologies promises a future where art is not only seen or heard but is an all-encompassing emotional journey.
Full look, Safiyaa.
HBZVN. Your studio in Milan, dedicated to the fusion of music and visual art, is a source of unique ideas. One of your projects is “Sounds of Fashion”. You’ve said that he turns clothes into melodies, runway shows into symphonies, and fashion into a multi-sensory journey. What aspects do you consider to create maximum emotional impact?
GINTA: In my “Sounds of Fashion” project, several critical aspects are considered to create a maximum emotional impact. First is the synchronization between auditory and visual elements. This involves careful consideration of how the movement, color, and texture of fabrics translate into sound and music. It’s about creating a conversation between what is seen and what is heard.
Full look, Safiyaa.
Second, I pay close attention to the rhythm and mood of the designs, ensuring that every piece tells a part of the story in the runway show, much like a symphony with different movements. The third aspect is the sensory journey – the project aims to not just showcase fashion but to transform it into a multi- sensory experience. This involves experimenting with various sound frequencies, visual aesthetics, and even tactile elements, allowing the audience to experience fashion with all their senses.
Coat, Max Mara. Hair pin, David Mallett. Bag, Jimmy Choo.
HBZVN. How do you find the balance between timeless classics and innovation when creating your incredible pieces?
GINTA: Finding the balance between timeless classics and innovation in my creations is an ongoing, dynamic process. It involves a deep understanding and appreciation of historical and classical art forms while eagerly embracing the possibilities presented by modern technology and contemporary culture. My approach often involves reimagining classic concepts with a modern twist – using new materials, techniques, or technology to reinterpret traditional designs. This creates a dialogue between the past and the present, where each piece is a fusion of time- honored elegance and cutting-edge innovation.
Suit, Zimmerman. Bag & shoes, Jimmy Choo.
HBZVN: How do you choose creative partners and what inspires you in their work?
GINTA: Choosing creative partners is a critical aspect of my work. I look for individuals who not only possess exceptional talent and skills but also embody a spirit of innovation and a willingness to explore uncharted territories. Inspiration from my partners often comes from their unique approach to art, their ability to see the world from a different perspective, and their passion for breaking norms. It’s about finding synergy – a common ground where our combined creativity can flourish and bring something truly unique and transformative to the table.
Suit, Zimmerman.
HBZVN. What will you surprise us with in the near future? What new project are you preparing now that blurs the boundaries of art and technology?
GINTA: My latest single, “UNSAID” marks a new milestone in my musical journey. It’s a vibrant blend of electronic and analog sounds, where I explore themes of resilience, the power of rhythm, and the quest for meaning amidst life’s chaos. The track embodies the message of finding inner strength and creating one’s own reality, it’s an invitation to embrace life’s beauty. Now available on all major streaming platforms!
Full look, Saint Laurent. Watch, Hublot Big Bang.
In the near future, I’m excited to unveil a groundbreaking project that further blurs the boundaries between art and technology. This project involves a unique blend of AI-generated art and interactive digital installations. It’s designed to be a collaborative experience, where the audience doesn’t just view the art but becomes an integral part of the creation process. By interacting with the installation, the viewers’ movements, sounds, and even emotions are captured and reflected in the evolving art piece.
Full look, Saint Laurent. Watch, Hublot Big Bang.
This project is not just about showcasing technology or artistic skill; it’s about creating a dynamic, interactive space where art evolves and responds in real-time, offering a unique experience to each participant. Stay tuned for what I believe will be a transformative step in the world of art and technology.
Full look, Sacai.
Talent: Ginta.
Photography: Daniel Topic.
Retouch: Veronika Morozova.
Makeup: Rachel Hardie, Nars Cosmetics.
Hair: Simon Chossier, B Agency Paris.
Styling: Steven Doan.
Harper’s Bazaar Vietnam
